The way in which yachts are bought and sold is evolving and, like almost everything else we do these days, it is the internet which holds the power. Websites like Rightboat.com are vital for sellers who wish to list their boats with ease and get them seen by a wide audience. Yet they are invaluable tools in the arsenal of brokers too. Here we take a look at just why you need to be listing your client’s boats on boat selling websites.
An Active, Global Audience
As serious buyers turn to the internet, you need to be ahead of the game and have your boats positioned exactly where they want to see them. Rightboat.com for example, is the fastest-growing boat selling site in the world, with thousands of members across the world and access to serious boat buyers. Listing your vessels on their website brings you one click away from the thousands of alerts their members have set up in their search for the perfect boat. The automated system delivers your boat directly to the private emails of registered, buy-hungry users.
A Transparent Return on Investment
Return on investment, value for money, cost-effectiveness…whichever way we put it, marketing comes at a cost and it’s one that needs to yield serious results. With websites such as rightboat.com offering free listings for professional brokers, there is no risk. You can choose to list your boats on a pay-per-lead basis, so there are no set up costs and you only pay when you receive quality enquiries to your listed vessels – or pay a fixed monthly advertising fee. This transparency is instilling great confidence in brokers across the globe and seeing brokerage firms from the smallest independent brokers to multi-national companies using the same innovative technology.
A Wealth of Features
The ever-evolving websites offer a wealth of features which make them easy to use for both brokers and end-users. With companies such as rightboat.com offering advertising-free websites, serious buyers can focus on what matters: your yachts. These global leading online marketplaces for buying and selling new and used boats need to stay ahead of demand. With features on rightboat.com including video creation, a mobile optimised platform, search and display technology, and detailed search parameters it brings innovative yet simple-to-use technology to the boat-buying industry.
Nothing to Lose
Ultimately, you have nothing to lose and everything to gain from listing your client’s yachts on boat-buying websites. With thousands pumped into search engines and advertising each week on your behalf, these companies are positioning the boats in front of a carefully selected demographic of serious boat buyers, and brokers are reaping the rewards. And with their vast membership database they can link boat and buyer automatically. Give it a go, what have you got to lose?
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